Being the world's second largest search engine, YouTube is a popular channel for reaching out to a wide audience for promoting, entertaining, and educating on diverse topics. YouTube has nearly 22 billion visits per month and every person spends nearly 40 minutes on an average while being on YouTube. Undoubtedly building social media engagement on this platform should be your priority.
There can be no denying now that people like spending time on YouTube.
However, all creators know very well that getting an enhanced viewership is not an easy job. To get more views on YouTube, people often spend a lot of money for promoting their content far and wide, sometimes involving dubious online enterprises. People try to tweak YouTube’s algorithm by convincing others that the inflated views on their videos is an indicator of their content's merit (often these views are fake and purchased).
Focus on organic YouTube engagement:
- YouTube is getting better with its bot detection facility day by day.
- Algorithms are now being designed for tracking user behavior instead of view counts
- Buying inorganic views online from trusted sources can be effective but is often expensive
If you are a content creator or marketer on YouTube wanting to enhance the quantity of social media engagements for free, then brace yourself. Getting a sizeable viewership organically takes a lot of time and effort. However, do it right and you’ll be blessed with increased views. And on top of it, you will get an opportunity for expanding your audience viewership and your content's outreach.
With its wide user base, YouTube is the best platform for reaching a wide variety of audiences. The platform can reach billions within the blink of an eye.
So, how can you get more YouTube views and make more people watch your content?
Getting Views through Organic Searches on YouTube
Similar to Google’s organic search results, YouTube utilizes its algorithms in order to bring the most relevant content to its users.
YouTube has a wide range of parameters by which its algorithm decides content relevance from best to worst in organic search results. Here's how you can make the algorithm work in your favor:
1. Use Keyword Rich Video Titles for social media engagement
Harness the power of keyword search. An interesting and descriptive video title will ensure addition of keywords to the algorithm's repository in the context of relevance while attracting users to inform about the video's central message. To bring about organic keyword research, you can employ SEO methods such as keyword research tools or keyword planner.
2. Have Keyword Rich Descriptions
Video descriptions are how you can inform the users and search engines about your video's content. Click-through-rate and views will automatically increase, as viewers will solidify their expectations from your videos.
Your content needs to both be unique to stand-out as well as generic for being relatable. You, as a creator, should strive to capture and retain interest while improving your channel's rank through keywords. Attract users by keyword-rich descriptions while optimizing them. Use YouTube's search engine workings like you are setting a regular SEO meta description.
Video presence on the internet today has turned out to be an essential means in both business as well as social interactions. Videos tend to be the most shared social media content every day as compared to blog posts, infographics, and traditional written posts. Hence, it is crucial that you get good at engaging your potential audience with shareable and informative videos. In this article we will discuss easy methods by which to considerably enhance your YouTube Channel's engagement. This would help you not only gain a larger and increased viewership, but also help retain customers and create potential leads.
Talk To Your Audience for more social media engagement
While creating your videos, you must always be considerate of the fact that you are addressing real people and not merely some view-count. Treat your online interactions like you would behave with people in real life. Talk to people online like they are your most important friends.
Here are some points to consider:
- Keep your message clear, concise and crisp
- Highlight important advice or tips in your video monologues
- Use humor wherever applicable (minimize your usage of passive aggressive comedy and preachy jokes)
- Revise all crucial points at the end of the video
Be Consistent While Posting Content
A proven method by which you can establish and preserve engagement on your YouTube channel is by being reliable and consistent while posting your content. Once your viewership is well established, give them something to come back for. Post regular, fresh, topical and, most importantly invaluable content. Bear in mind that there are other creators in pursuit of your audience. Ensure to not disappoint if you have established a reputation for reliable content.
Try Understanding Your Audience Better
In today's social media landscape of “quick and easy information”, people won't wait for something that they aren't looking for. To a viewer, nothing feels worse than clicking on a video only to be disappointed by its undesired content. Simply reaching a certain viewership on your channel is not enough; you must ensure that you keep giving to your audience what they have come to expect of you. If you provide infotainment content, keep going in the same manner. If your content is entertaining, keep walking down the same path. Always remember that people look to your channel for a specific reason and you have to figure out what that reason is to leverage it in your stead.
Give a "CTA" for more social media engagement
It's awesome if somebody watches your video, but that alone shouldn't be your concern. Encourage your viewers to follow a "Call To Action" or CTA at the end of every video. You can do that by either asking them to like your video, follow you on your several social media platforms or subscribing to your YouTube channel.
You can also provide them with a link to any of your other websites or provide a Name, Address or Phone number to contact your business. Consider a viewer as a potential opportunity meant to be cherished.