In this day and age, your presence on social media can make or break you. Out of the several social media platforms that are accessible today, Facebook is the largest and most lucrative. Without a doubt, Facebook is an excellent tool your business can use to reach its customers, but where do you begin? After all, it is your responsibility to expose your brand to an audience. By following a few basic guidelines, you will be able to attract more likes to your Facebook page, and ultimately establish your brand.
What Is The Significance Of Facebook Likes?
Credibility. When a potential customer visits your page, they are going to look for two things: Do you have a reliable and credible brand? If not, it is very likely that they will be uninterested. Remember, you’re competing against a wealth of businesses just like yours. That means you can have a great product, but if you don’t appear to be a legitimate brand to potential customers, then no one will ever know. The more likes that your page has, the more people are going to be interested in your brand.
Search Engine Optimization. While you may think SEO is only significant for websites, it is also becoming increasingly important for social media sites. For example, most people do not think of a Facebook page as a website, but they’re starting to become the second home page for many entrepreneurs. When consumers search for a brand on Google, the results are likely to include their website and Facebook page. The more people that are following your page makes for a higher presence with search engines.
Monetize. Every brand on Facebook is on Facebook for one reason: to convert site visitors into paying customers. This will not occur with your business if you do not have an abundance of likes. Gaining followers means you will have an audience to see your posts, and creates brand credibility that is essential for conversions.
How To Prevent Losing Likes
Before we begin to dissect the methods used to gain likes, let’s talk about what not to do. After learning about the importance of Facebook likes, it would be a shame to go backwards by practicing some common mistakes while using your Facebook page.
Do not post irrelevant content. A good practice is to get in the habit of asking yourself if what you’re posting is useful to your audience. After all, your fans liked your page because they trust and are familiar with your brand. Do not break this trust by posting useless content. Instead, post content you would want to see as a consumer that has invested in a particular brand.
Do not post long-winded content. When posting, keep in mind that it is your responsibility to captivate your audience. The truth is, people probably aren’t going to visit your Facebook page every day. So, how do you attract customers to your page? By writing brief, enticing posts, that are going to make consumers want to see what the fuss is about. People who are on social media sites want the bottom line fast. By posting drawn-out, unnecessary content, you’re increasing the probability of losing likes.
Do not act desperate for likes. It’s no secret that people want their Facebook page to attain more likes, but there’s a way to accomplish this without sacrificing your dignity. Let’s be honest, desperation always looks ugly. As the person responsible for managing your company’s page, you cannot afford to come across in this manner. Instead of begging people or guilting them to like or share your page, post interesting and engaging content. By doing this, you can gain valuable followers, and not look hopeless in the process.
Proven Methods To Gain More Likes
Now that you have a good understanding of what not to do, it’s time to discuss a few proven practices that are used to gain more Facebook likes.
Use images. People are very visually-oriented by nature, so posting an eye-catching image is a sure shot to catching their attention. Posting a picture of a new product that includes sale details or similar information will be a lot more captivating to your audience than typing a boring, wordy post.
Be consistent. People are probably not going to like your page if you don’t post regularly, and they certainly won’t engage with your content. There is no magic number of how often you should post, but a good rule of thumb is to post once a day. Be careful not to post too often though, as an influx of posts can be annoying and lose their value.
Create advertisements. Advertisements are another great way to increase Facebook likes. To get the most out of your ads, you can target the interest of others to find people similar to your current fans. Experiment with different types of ads to see what works best for your organization, and make sure you choose the option that allows Facebook users to like your page directly from the ad.
Complete your “about” section. Make sure that potential customers and fans know what you’re about, and why you’re a premium brand. Write an informative and catchy description, and be sure to categorize your page accurately. This way, Facebook will display your page when users are searching for companies similar to yours.
Buy Facebook likes and utilize social media optimization services. The reality is, not everyone has the time to attract a substantial amount of fans that will make your company look established. Purchasing likes from a reliable source is a great option if you’re looking to instantly increase your credibility. This also increases your search engine ranking. Although your newly acquired fans will not interact with you, they will influence others to engage with you when they see that your brand has a legitimate and respectable following. The best way to explore this option is to team up with a reliable social media optimization company.
Now that you have the understanding of how to get Facebook likes, it’s time to execute and put these guidelines into action. If you’re ready to start gaining Facebook likes, it is strongly recommended that you work with a legitimate social media optimization company that knows the ins and outs of acquiring likes. By using these tips in your social media strategy, you can learn how to create original, influential content, and obtain valuable connections. With little practice, you’ll be able to better understand social media marketing, and convert your Facebook likes into sales.
Sarah is an aspiring copywriter with an obsession for SEO, Passionate for exploring the new marketing tactics and enjoys reading fiction and contemporary.