In the competitive world of social media, first impressions are everything. Whether you're an influencer, a brand, or a casual user, the look and feel of your Instagram profile can make a huge difference in attracting followers and engaging your audience. One simple yet powerful way to enhance your profile is by using Instagram highlight covers.
What is an Instagram Highlight Cover?
Instagram Highlights are curated collections of your past Stories, pinned to your profile and visible even after the original 24-hour lifespan of a Story has ended. These Highlights appear just below your bio and above your photo grid. Each Highlight can be given a name and a cover image—this is where highlight covers come into play.
An Instagram highlight cover is the thumbnail or image that represents each Highlight. It's what people see before they tap into the Stories within. Rather than using a random frame from the Story itself, you can upload a custom image to serve as a stylish and cohesive cover.

Why Instagram Highlight Covers Matter
Highlight covers might seem like a small detail, but they play a big role in the overall branding and aesthetic of your Instagram page. Here’s why they matter:
1. Professional Appearance
A well-designed set of highlight covers instantly elevates your profile, making it look polished and cohesive. This is especially important for brands, content creators, and entrepreneurs who rely on visual appeal to draw in an audience.
2. Brand Consistency
Using covers that match your brand’s colors, fonts, or icons helps reinforce your brand identity. Every visual element on your profile should work together to tell your story and communicate your message.
3. Better Organization
isocials.orgHighlight covers can serve as visual cues for what each Highlight contains. For example, a fork-and-knife icon for “Recipes” or a plane icon for “Travel.” This makes it easier for viewers to navigate your content.
4. Increased Engagement
When your profile looks clean and attractive, people are more likely to stay, browse, and interact with your content. Highlight covers, though subtle, contribute to a positive user experience.
How to Create Instagram Highlight Covers
Creating highlight covers doesn’t require advanced design skills. Here’s how you can create yours in a few simple steps:
Step 1: Choose a Design Tool
There are many tools you can use to design highlight covers, including:
- Canva (free and user-friendly with templates)
- Adobe Illustrator or Photoshop (for advanced users)
- Over, PicsArt, and other mobile apps
Step 2: Set the Dimensions
The ideal size for Instagram highlight covers is 1080 x 1920 pixels, which is the standard Instagram Story size. This ensures that the image displays clearly when uploaded.
Step 3: Design Your Icons
Your highlight cover can be:
- Text-based (e.g., “FAQ” or “Tips” in stylish fonts)
- Icon-based (e.g., a camera icon for “Photography”)
- Illustration-based (e.g., minimalist art for a creative vibe)
Keep it simple, clean, and consistent across all covers. Use your brand colors and fonts where possible.
Step 4: Save and Upload
- Save your design as a .PNG or .JPG file.
- Open Instagram and go to your profile.
- Tap and hold on a Highlight, then select “Edit Highlight.”
- Tap “Edit Cover,” then upload your new cover image from your camera roll.
Where to Find Instagram Highlight Cover Templates
If you’re short on time or prefer not to design your own, you can find thousands of templates online. Here are some popular sources:
- Canva: Canva offers a huge selection of free and premium templates.
- Etsy: You can purchase pre-made highlight icon packs that align with various aesthetics.
- Creative Market: A great resource for high-quality design assets.
- Pinterest: Tons of design inspiration and sometimes direct links to free downloads.
Search for terms like “Instagram highlight cover pack,” “aesthetic highlight icons,” or “free Instagram highlight covers” to get started.
Highlight Cover Trends to Watch
Just like everything in social media, highlight cover trends evolve. Here are some popular styles:
- Minimalist Icons: Clean lines, simple symbols, and pastel backgrounds.
- Neutral Tones: Beige, brown, and muted earth tones are timeless and elegant.
- Bold Typography: Using big, stylized letters for a modern and edgy look.
- Line Art & Doodles: Whimsical and artistic—perfect for creative profiles.
- Photo-Based Covers: Cropped photos with overlays or borders that align with your brand.
Whatever trend you choose, be sure it aligns with your overall profile aesthetic.
Tips for Making the Most of Highlight Covers
To ensure your highlight covers are doing their job, keep these tips in mind:
1. Stay Consistent
Pick a style and stick with it. All your covers should look like they belong together, even if they’re for different content themes.
2. Keep it Simple
Avoid clutter. A single icon or a short word is often more effective than an overly detailed image.
3. Update Periodically
As your brand or personal aesthetic evolves, don’t be afraid to update your highlight covers to stay current.
4. Use Branding Elements
Incorporate your logo, colors, or design motifs to make the covers feel uniquely yours.
5. Test and Get Feedback
Ask friends or followers what they think of your profile’s layout and highlight designs. Fresh eyes can offer a helpful perspective.
Final Thoughts
Instagram highlight covers are a small but mighty element of your profile. They’re like digital storefront signs—enticing users to come inside and explore more of what you offer. Whether you’re trying to grow your brand, connect with your audience, or make your profile a little more “you,” investing time into creating thoughtful highlight covers is totally worth it.
With the right design tools, a clear vision, and creativity, you can turn your Instagram profile into a visually stunning space that tells your story at a glance.

Sarah is an aspiring copywriter with an obsession for SEO, Passionate for exploring the new marketing tactics and enjoys reading fiction and contemporary.