Are you looking for workable and functioning social digital marketing ideas particularly customized for your health and wellness business? If so, then you have arrived at the right place and at the right time! Read this article to find out an array of effective and innovative digital strategies. These are specially curated so you can promote your wellness center to a wider audience.
Marketing your health and wellness business is crucial if you wish to stand apart in the market today. In this chock-a-block digital scenario, you have to do something individualistic and unique. Only this can help to distinguish your wellness facility from that of everybody else. This will not only attract a greater number of customers, but also solidify your brand's credibility. And of course it will help in boosting your year-on-year revenue.
Wellness center social digital marketing is a far more delicate process as compared to marketing for other types of businesses. This is because health and wellness marketing demands a greater use of discreet tact. You would be required to establish trust as well as a stronger sense of connection with all of your clients. This is particularly crucial since health and wellness is directly linked to life transformation more than any other industry sector.
After a careful and meticulous research in the field, we have come up with a comprehensive digital marketing guide to catapult your wellness business into a top brand. Here are some digital marketing do's and don'ts for all businesses. These are specially pertinent to medical practices, health clubs, employee wellness providers. These also suit fitness, online health lifestyle programs and corporate wellness centers.
Using Google My Business
If you have been operating a brick and mortar fitness business, or any other wellness center, you should develop a habit of using "Google My Business" tool religiously. This local listing tactic is an extremely crucial SEO technique that you can utilize. Traditional strategies such as citations and back links might be valuable but are also continuously decreasing in importance. On the other hand, "Google My Business" is a small ecosystem which includes posts pertinent to GMB, strategically posted FAQs by owners, exclusive offers, video and imagery, recommendation and review strategies apart from all else.
If nothing else, at least utilize the Google My Business tool to as the first step towards an effective social digital marketing strategy.
Include push notifications on your website
Tools such as "OneSignal" include prompt notifications on desired pages of your website. This helps to encourage visitors to click on them — without necessarily giving their email ID. This lead generation strategy creates a much greater client response than the conventional email lead- sign-up tactic.
After all, the email-lead generation technique comes with its own issues. For example, most promotional emails remain unread. Either the customers do no read these emails sufficiently fast enough to be of any good. Or they relegate these emails to the spam folder. Additionally, certain desktop clients such as Outlook as well as browser clients such as Gmail automatically push away promotional emails in a separate section of the inbox, which never gets opened. This could also very well be the fate of your opt-in emails. So what would you do if you wish to promote some reminder about new-member advantages or your wellness facility's exclusive deals?
That's easy. Employ the tool to your disposal.
Introduce a website chat for Social Digital Marketing
Whether it is women’s health facilities, new yoga classes, weight loss programs, sports training, or corporate wellness programs, your site visitors will definitely want to chat for making enquiries right in that very moment. All of your site visitors are potential clients, so it's your job to ensure that they can reach out to you easily!
In this case, the "Comm100 tool" works best. It provides many options, and is a solidly priced app. Indeed it is being utilized by several health and wellness business owners for the chat feature on their website.
Simply remember this—you need to take your time to adjust to all the configuration steps so as to customize the app as you'd want. Employ your staff to assign chat responsibilities to, so that they can answer the chats immediately. Update all logos, use appropriate photos and titles for visitors' convenience, set standard vocabularies for prompts etc and you should have a decent experience.
Social Digital Marketing via social platforms
Health and wellness marketing messages on Facebook Messenger allows you to deliver high quality material. This typically gains attention within a span of minutes. While users below the age of 55 may be spending less time on their Facebook newsfeeds, they are far more active on Messenger. Here they chat either individually or in small groups customized to specific conversion topics.
This makes Facebook Messenger a fantastic destination for one-on-one marketing for several health and wellness businesses. It is most certainly worth including in your marketing plans.