Videos are a fun way to step up the “engagement factor” of your blog and to make it even more informative. Social Media Video Marketing can be an important part of your overall marketing strategy. Interactive videos can help you create a more effective relationship with the audience. Not only can you get a better medium to reach out to potential customers, videos can also be a significant way to give you first-hand information on whether your products are striking a chord with your customers. Here are the 5 metrics that can tell you if your videos are creating a connection with your customers.
Play Rate
The most exact definition of play rate is the total percentage of the people who clicked play and watched the video out of the people who arrived at the landing page. The play rate depicts the actual percentage of the people who have clicked the play button to watch your video. There are many influencing factors that affect the play rate. For one, this metric is affected by factors such as the length or the size of the video and the thumbnail.
Social sharing
This depicts the number of times a video has been shared over social media platforms. Social sharing of video content also helps you in creating brand awareness. The fact that a video has been extensively shared on social media handles means that it has received a certain degree of appreciation and agreement with the audience. The number of shares also certainly add a certain score of credibility and reliability to your content.
Engagement for Social Media Video Marketing
Social Media Video Marketing thrives on viewer engagement. The engagement value of the video is an exact measurement the average view time of the video. It also depicts the part of the video that is the most viewed. There is a simple formula to devise the average view time of your video. It refers the total watch time in relation to the total number of video plays including replays. The drop-off time can inform you about the portion of the video that failed to generate the interest of the audience. The Engagement value of your video also shows you the subscriber loyalty.
Bounce rate for Social Media Video Marketing
Once your video has already been placed on a social media landing page, the bounce rate is an important factor. It is a way to tell if your videos have been able to strike a chord with the audience. A lot of times, the viewers who show up on a landing page do not actually end up watching the video. The bounce rate can be defined as the total number of visitors visiting only a single page out the total number of visitors. If the bounce rate is considerable, it could mean that the landing page needs a makeover.
An easy way to gauge the bounce rate is to see if your video’s viewers are actually responding to the call to action placed on the page or in the video itself. A lot of times, a video is accompanied by a related form or a conversion procedure. The video should essentially convince the viewers to complete the conversion cycle.
Usually when a page takes a long time to load, it negatively affects the bounce rate. Also, if the navigation experience on the landing page is slow or sluggish, the bounce rate will definitely go up. That is why the positioning of the video on the page should follow a concrete logic. The video should be placed between relevant text that provides a relevant connotation to the video. The entire layout of the page should follow a logical trajectory. The size and the quality of the video are also important factors that determine the bounce rate. A poor-quality video may lead the viewer skip the page altogether.
Comments and Feedback
The comments on your video can give you actual qualitative information. This can about how your target audience is reacting and responding to your videos. The comments or of great value. Through the comments and viewer ratings, you can gauge the actual viewer response. Many users take a painstaking approach to review the videos.
Finally, make sure you must actively take into account the user feedback and response while building further content. A comparative analysis of your videos will give you an idea on what kind of content will help you generate greater engagement.
