Initially content marketing (publishing content - posts, newsletters and articles - on the internet) was only a way to set yourself apart from your competition, but now, it is a must for any company to succeed. Internet presence and marketing strategies used on the internet are at the core of the success of a modern day company. In such a scenario, social media and content marketing are exclusively interdependent to bring forward real progress for your online marketing efforts.
Why you need content marketing?
The basic need for creating content about your company on the internet is to engage your audience. You increase brand awareness when you when you have a presence on the internet and when you increase awareness about your brand, sales are likely to go up.
When you create engaging content, customers interact with your company in the form of likes, tweets and shares. This not only increases brand awareness but also creates brand loyalty. Your brand forms an impression in the minds of the customers and they are likely to stick with your brand, if the quality is good enough.
Content creation builds the reputation of your company. Customers will start to associate your brand with the content that you publish and if the content that you publish is good enough, it's a huge win for your company.
Publishing content builds trust. When customers get accustomed to the genuinely interesting content that you publish, they will learn to trust the recommendations that you make. They are more likely to listen to you and buy your products or avail your services.
Content marketing is an opportunity to set yourself apart from your competition. You get to tell your customers what is special about your company. You also get to display your expertise in the area to them.
Why you need social media?
Social media has grown in leaps and bounds within the last couple of decades. The new social media platforms are experimenting with new rules and content formats to explode overall social engagement. In this situation, you need to have a formative strategy in hand to tap in to the power of social media.
Social media help you build more connections. Where people are increasingly going digital today, it is important to have a brand presence on platforms where your audience will most likely be available.
Social media helps to bridge the gap between your audience and the brand. You can increase interactions and work on your emotional marketing strategy to keep your audience hooked on your content consistently.
Why are social media and content marketing interdependent?
Social media platforms thrive on content. You have Facebook for group content and sharing family and pet stories. You have Instagram for more visual content. The YouTube platform is meant to share video content. The twitter platform is built for short text content that is mostly hitting at the socio-political stride of different countries.
Every platform has its own audience niche and the content format they prefer. You can only thrive on that social media platform if you tap into the content format and what hits right with your audience.
Social media and content marketing are also interdependent because social media gives you pure link backs to your website. Networking through social media can get you many more resources to keep your website updated in SEO standards.
Your social media platform can be a direct audience interaction platform. You can use it for discussion and comments on products and services posted on your website. You can even replace your live chat support with social media accounts. This way your target audience can always reach you for support and show appreciation socially whenever possible.
In fact, many social media platforms can easily turn in to your entire digital presence. You can upload your products and services directly on to your social media platform and have your audience connect to you via these platforms for selling and buying of products. In such a scenario all, the communication on the platform has to be through content. Content marketing will also be important to bring attention to your social media profile amongst the sea of other profiles so your audience can start interaction and buying your merchandise.
Behind every successful modern company is high quality content that leaves its mark in the minds of the customer. Thus, content marketing is very important.
