Why Videos Are Powerful Social Media Optimization Tools For Brands?

The biggest responsibility of effective social media optimization tools is to increase brand visibility. However, video content go above and beyond that responsibility to create a unique brand voice. They also allow displaying your authenticity. In addition, you can use storytelling in videos to cultivate direct emotional connection with your viewers.

Social media optimization tools- Grab Attention with videos

social media optimization tools

Videos attract 300% more traffic while helping nurture leads. They are 12 times more likely to be watched by the potential audience than text is to be read. This is because movement grabs more attention. Keenly paying attention to motion is one of the skills that humans have always used to survive.

People tend to pay attention to visuals quicker than what they do with textual content while visuals also attract attention. This is why most companies prefer videos for their marketing campaigns. In fact, including videos on the landing page boosts up the conversion rate to 80%. 97% of marketers claim that videos have helped the users gain a better understanding of their products/services.

Videos work perfectly for complex ideas. In a mere moment, you can make your audience understand the idea. That is why the audience understands your brand better and will be more likely to make purchases. 

Video Trends That Businesses Must Follow for Successful Campaigns

Videos continue to be powerful tools for marketing as their stature keeps growing in popularity and usefulness. As per the data collection by Hubspot, 81% of the businesses use video as a marketing tool, which is a 63% increase up from last year.

latest video trends

Latest video marketing trends for social media optimization

Here are some of the video trends that companies must know if they are to make use of videos and make their video campaigns successful.

  • 6 out of 10 smartphone users prefer using mobile phones to watch online videos than television.
  • Users around the world view more than 1 billion hours of YouTube videos every day.
  • 78% of the people watch videos every week while 55% of the people watch videos every day.
  • Viewers retain 95% of the message when they watch it in the video as compared to just 10% when they read it in the textual form.
  • 75% of all video content is played on mobile devices.

Everything you must keep in mind before a Video launch

From enterprises to startups, it has become hard for companies to underestimate the power of video marketing in 2020. According to Forbes, as much as 90% of digital marketers are making use of videos in their marketing strategies.

If you are just getting started with video marketing, planning and creating video marketing content might feel like an insurmountable task. However, it will be manageable if you use the right strategy and follow the best practices.

Checklist for social media optimization before video launch

Here are some of the facts that you must keep in mind before launching your video campaign.

  • Make sure your videos are short and precise. Videos under 2 minutes long get more engagement.
  • Define your video’s target audience and then come up with create videos.
  • Google Chrome will block auto play Ads as a way to make sure the 82% of the users who do not like auto play Ads stick around.
  • Avoid neglecting video SEO. Use it to define the title of your videos and your YouTube keyword research strategies.

Always include a call to action to make sure your audience sticks around even after watching that video.

launching video campaign

Video Marketing - Social Media Optimization Tools For Brand Reputation

Videos have become the biggest and most effective form of content on the Internet. In fact, data suggestions that video content makes up as much as 80% of all the traffic on the internet. This is the reason why most businesses put so much effort into video marketing campaigns on social media.

It is one of the best ways to engage the audience outside of textual content. According to the social media trends, videos get shared 1200% more than images textual content combined, making videos a great tool for marketing. However, do not entirely stop creating textual content because it is still a very important part of engaging online consumers. 

As one of the most vital social optimization tools, video marketing can help establish a consistent reputation for your brand. In fact, on a daily basis, the giant social media platform Facebook has as much as 8 billion views on their video content. This shows the limitless possibility of how a powerful tool video sharing on social media is for businesses looking to promote their brands.

The hard part is deciding how you should approach your target audience and come up with video marketing content that you want to share. Find your unique brand voice and remain consistent to it to develop your image through the power of video marketing for social media.